Marketing and Product Innovation One of Under Armour's current strengths is that is has been able to come out with new highly innovative products, which they have been able to sell for a premium. The consumers seem to appreciate the high quality, which can be seen by analyzing the premium prices the company is able to charge its customers. As discussed earlier, each firm will have its own unique set of needs and abilities which will cause the potential of a given resource to be different for each organization. The key concepts within this view are therefore Firm Resources and Sustainable Competitive Advantage. Understanding the value either positive or negative of everything within your company is one of the keys to experiencing success in the long term. A firm that has valuable, rare and costly to imitate resources can but not necessarily will achieve sustained competitive advantage.
In addition, the managements of True Religion Apparel Inc. Also, it is said that this approach of analysis lacks rational link to strategy execution Pike, 2008. At this point in time, a cellular phone is considered a near necessity - a far cry from the item's value when first introduced. A narrowing of definitions in the minds of consumers can cause common goods to become rare. Production and Supply chain management We believe Nike, with close to 100% of its production outsourced to Asia, has a strong competitive advantage because of its efficient and well-developed supply chain 1 Source: Morningstar.
How do employees treat each other? Using the tool Step 1. These are merely a few of the actions that require adequate organisation. It is now proper to ask whether or not a specific organization can properly exploit that resource. Under Armour has focused a lot of its fuel in this area, and they have been remarkably successful. For instance, should the component be 5 euros cheaper at another supplier, a significant amount could be saved annually.
Common examples include such resources as sunlight, oxygen and gravity. However, difficult for any other rival than Pepsi to imitate. Keep in mind competitors will notice the resource. The leading soda beverages brand is a global player that sells across more than 200 nations. This has also helped the brand build customer loyalty and grab the position of number one coffee brand in the market. Rare: Strong brand image — Not so rare, but a challenge for the competing brands. A common resource means, competitors will have access and use it.
Skills can be acquired, new suppliers can enter the marketplace, alternative sources of supply can be opened, and customer demand can be satiated. Further, relatively high competition in this industry is another reason why these companies should focus on strong marketing teams and solid customer service. For instance, the ability to focus on mass production was seen as an in the 1950s. Resources need to be more than rare or difficult to get. Several of the resources and strengths of the two brands are also quite similar and therefore even small points of differentiation matter. In order for the company to further expand its business outside the United States, it has to invest significant capital to penetrate new markets around the world. For instance, possession of radio spectrum rights, patent rights, and agreements may have limited terms.
Customer service — Somewhat difficult to imitate. Valuable: Strong brand image — Yes, a strong brand image is a valuable resource that helps at growing the customer base and a great reputation is also good for marketing. The resource may help the company in various areas, internally and externally. Customer service — Can be achieved by other firms too. In many cases, parties with resources that are valuable, rare, and inimitable find themselves best served by selling to an intermediary. Although there are multiple profitable companies in the industry, very few, if none, have the same sort of financial and economic power as Nike Rare.
There are two conditions to be satisfied for rarity to hold a competitive advantage in a firm. Most companies in the industry do outsource its production, and it becomes more common every year as the world gets more global. The brand serves only premium quality coffee. Are invoices ready to be sent out? Specifically answering the question, what competitive advantages will it supply the company? Unlike other companies, which rely on trust and relationship in people management, Google uses data about its employees to manage them. Is it costly to imitate? Question of Imitability Imitation is everywhere in business. The resources that cannot meet this condition, lead to competitive disadvantage. They can also eliminate or reduce the impact of a threat.
Similarly, a company that has located its facilities on what turns out to be a much more valuable location than initially anticipated, has an imperfectly imitable physical resource. Other forms of legal privilege such as copyrights, patents and trademarks can be used to similar effect. While, Coca Cola has some important sources of competitive advantage most of them can be matched by Pepsi. It means that even though the firm is performing badly, it is still better than its competition. All of these three are, for slightly different reasons, extremely important in order to grow, expand, and gain sustainable competitive advantage. So, if something within your company can help you to exploit a hole in the marketplace, it can usually be considered valuable.