Measures of Personality and Social Psychological Attitudes. If we can state our attitude quickly, without much thought, then it is a strong one. The authors provide both breadth and depth, in a very compelling manner, and the end result is a fantastic combination of an ideal teaching text and an excellent resea rch reference book. Attitudes that are important to a person tend to be strong. Attractiveness, expertise, and trustworthiness are all major source characteristics. Journal of Personality and Social Psychology, 60 2 , 181—192. It has been most helpful in structuring my own theoretical building blocks, and has triggered me to change my own lectures within this important field.
The stronger the attitude the more likely it should affect behavior. With little time to carefully examine what the participant is doing they respond according to internal keys. Wilson and Schooler 1991 showed a similar type of effect by first choosing attitudes that they expected would be primarily determined by affect—attitudes toward five different types of strawberry jam. Another important factor that affects attitude is , these are rife with powerful symbols and charged with affect which can lead to a. Supplementing these are several indirect techniques such as unobtrusive, standard physiological, and neuroscientific measures. Attitudes can help us organize and structure our experience.
The knowledge function refers to our need for a world which is consistent and relatively stable. The idea that people might infer their attitudes from their previous actions. The Psychology of Attitude What is attitude? Baker, Lee-Fay Low, Belinda Goodenough, Yun-Hee Jeon, Ruby S. This article needs additional citations for. Cognitive dissonance is a phenomenon in which a person experiences psychological distress due to conflicting thoughts or beliefs. My two principal interests at the moment are projects examining psychological connections between values and behaviour including the adoption of a healthy lifestyle and adult mental representations of children. Just how much effect implicit attitudes have on our day to day lives has yet to be determined by medical science.
Attitudes can be positive or negative. According to the theory of reasoned action, if people evaluate the suggested behavior as positive attitude , and if they think their significant others want them to perform the behavior subjective norm , this results in a higher intention motivation and they are more likely to do so. Dissociating affective evaluation and social cognitive processes in the ventral medial prefrontal cortex. . Attitude may influence the attention to attitude objects, the use of categories for encoding information and the interpretation, judgement and recall of attitude-relevant information. This priming can show attitudes the person has about a particular object. Although we might use the term in a different way in our everyday life e.
September 2012 The classic, tripartite view offered by Rosenberg and Hovland is that an attitude contains cognitive, affective, and components. Similarly, a persuasive message that threatens self-image is much more likely to be rejected. What More is There to Learn? The semantic differential uses bipolar adjectives to measure the meaning associated with attitude objects. Target characteristics are those characteristics that refer to the individual who is receiving and then processing a message. There is a high degree of relationship between parent and children in attitudes found in them. In the peripheral route to attitude change, the individual is encouraged to not look at the content but at the source. Petty, Ohio State University About the Author I am interested in social values e.
They have strong positive feelings about their country, many positive thoughts about it, and tend to engage in behaviors that support it. You've developed attitudes about such issues, and these attitudes influence your beliefs as well as your behavior. Implicit attitudes are unconscious beliefs that can still influence decisions and behavior. Daniel Katz 1960 outlines four functional areas: Attitudes provide meaning knowledge for life. However, if Megan has an easygoing attitude about being cut off at stop signs, she is not likely to swear at someone who cuts her off. Both theories help explain the link between attitude and behavior as a controlled and deliberative process.
Attitudes achieve this goal by making things fit together and make sense. These attitudes form earlier and are stronger and more resistant to change than others Bourgeois, 2002 , although it is not yet known why some attitudes are more genetically determined than are others. Some theories describing the formation of attitudes follow. Attitudes can be difficult to measure because measurement is arbitrary, because attitudes are ultimately a construct that cannot be observed directly. Journal of Personality and Social Psychology. Example: Jane believes that smoking is unhealthy, feels disgusted when people smoke around her, and avoids being in situations where people smoke.